Over twenty years ago a girl fell in love with the gems and jewellery of a travelling merchant. The exotic beauty of each piece sparked a passion that inspired her to explore the world and discover the vast abundance of gemstones it has to offer ... and so began H.AZEEM LONDON. Despite a busy life working in the City, founder and Creative Director Hinna pursued her dream of becoming a jewellery designer at the prestigious Central St. Martin’s College of Art and Design. By bringing together her time travelling abroad with life in London, Hinna has created a brand that offers versatile jewellery that is both professional and personal.

Our jewellery is designed by our talented team of designers in our head office in the heart of London. Our style is refined but made for everyday wear, each pieces exudes a sense of refined elegance suitable for any occasion.

Our Inspiration is found in many places - vintage jewellery, museums, historical women and travel. Just like many of the historical artifacts that inspire us, our pieces are designed to be cherished and collected gradually over time.

History and travel is at the heart of the design of our collections, a harmonious blend of cultural heritage and global exploration, encapsulating the belief that, ‘every woman should own a natural piece of the beautiful world.’ - Hinna Azeem.